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Pipeline reference for content creators. 29 pipelines, parameters, examples, and integration guides.
All 29 pipeline types with parameters, outputs, runtime, and cost.
How to reference brands, apps/games, and characters stored on S3 to provide consistent context across pipelines.
Reference an onboarded S3 brand
The brand_id is a lowercase, hyphenated identifier that maps to a brand folder on S3. When set, the pipeline loads brand guidelines, logos, color palette, and character roster automatically.
s3://{bucket}/{prefix}/brands/{brand_id}/Reference an app or game within a brand
The game_id identifies a specific app or game within a brand's ecosystem. It provides game mechanics, art style direction, character context, and lore for content generation.
s3://{bucket}/{prefix}/brands/{brand_id}/games/{game_id}/Reference specific characters to feature
An array of character identifiers. Each character provides consistent portrait images (front/side/back), a cloned voice sample, personality traits, and visual descriptions that the pipeline uses to maintain consistency across all generated scenes.
s3://{bucket}/{prefix}/brands/{brand_id}/Characters/{CharacterName}/s3://{bucket}/{prefix}/brands/{brand_id}/
├── brand.json # Brand metadata, guidelines, palette
├── Logo.png # Brand logo
├── games/
│ └── {game_id}/
│ ├── game.json # Game metadata, mechanics, art style
│ └── assets/ # Game-specific assets
└── Characters/
├── characters_mapping.json # Alias → folder mapping
└── {CharacterName}/
├── character.json # Character data + voice settings
├── front.png # Front portrait
├── side.png # Side portrait
├── back.png # Back portrait
└── voice.m4a # Voice clone sampleNavigate to Brands & Games and click Create Brand. Provide a name, description, color palette, and logo. The system creates the S3 folder structure automatically.
Within a brand, create a game/app with its own metadata, art style, and mechanics. This is stored under brands/{brand_id}/games/{game_id}/.
Go to Characters, select a brand, then Generate Character. The AI creates portrait images (front/side/back), personality traits, and optionally clones a voice.
Pass brand_id, game_id, and character_ids in any pipeline request. The system automatically loads all associated assets and context.
Ready-to-use example prompts for every pipeline. Copy and adapt these to get started quickly.
viral_shortsvideomovieshort_movieshortmovie_videolyricssongad_jinglemusic_videosong2musicvideoplayable_adaudiobookconcept_to_audiobookdocumentarykids_movieadad_bannersblogscript2videotvserieslearning_seriespodcast_seriesshort_movie_seriespodcast2videopodcast_photorealebookinteractive_avatarcharacter_2dcharacter_3dDetailed reference for common parameters shared across multiple pipelines.
auto_ideatebooleandefault: falseWhen enabled, ContentX automatically generates or enhances the concept before production. Useful when you have a vague idea and want help fleshing out hooks, structure, and creative angles.
ideation_modestringdefault: "viral"Controls the creative strategy used during ideation.
"creativity"Maximizes originality and unexpected angles"trends"Incorporates currently trending topics and formats"viral"Optimizes for shareability, hooks, and engagement triggers"brand"Aligns ideation with brand guidelines and voice"podcast"Structures content for conversational/interview formattrendybooleandefault: falseActivates real-time trend integration. The system fetches current trending topics from social platforms and weaves them into the content naturally. Works with auto_ideate for maximum relevance.
content_formatstringdefault: "live_action"Defines the visual production format.
"live_action"Photorealistic scenes and environments"animated"2D/3D animated visual style"hybrid"Mix of live action and animated elementscinema_presetstringdefault: nullApplies a cinematic style preset that affects color grading, camera angles, pacing, and mood. Examples: "noir", "neon_cyberpunk", "warm_indie", "epic_blockbuster", "documentary_handheld".
audiencestringdefault: "general"Content rating that controls themes, language, and visual intensity.
"G"General audiences, all ages"PG"Parental guidance suggested"PG-13"May be inappropriate for children under 13"R"Restricted, mature themesgenerate_videosbooleandefault: trueToggle actual video clip generation. Set to false to produce only scripts and storyboard images without rendering video (faster, cheaper). Useful for review before committing to full render.
generate_imagesbooleandefault: trueToggle storyboard/frame image generation. Set to false for script-only output. Combine with generate_videos=false for pure text pipeline runs.
brand_idstringdefault: nullS3 brand identifier. Required for ShortBlast (viral_shorts) — kitchen rejects the request without it. On other kitchens, when set, the pipeline loads brand guidelines, logo, color palette, and voice from S3.
game_idstringdefault: nullS3 game/app identifier within a brand. Provides game-specific context including mechanics, art style, and character roster.
character_idsstring[]default: nullArray of character IDs to feature. Characters provide consistent visual appearance, voice, and personality across all scenes. Pass null or omit to use all available characters.
End-to-end steps from idea to published content.
Browse the catalog and select the pipeline that matches your content goal. Consider output format, runtime, and cost.
Navigate to Pipelines in the sidebar, or use Quick Create from the Home dashboard. Each pipeline is optimized for a specific content type.
Write a clear prompt when the kitchen needs one. ShortBlast idea is optional if auto_ideate is on.
Good prompts include: subject, mood, style, target audience. For ShortBlast, empty idea + auto_ideate=true is valid. Use auto_ideate=true if you want AI to enhance a thin concept.
ShortBlast requires brand_id. Other kitchens may treat brand as optional.
Set brand_id, game_id, and/or character_ids to pull in brand guidelines, character visuals, and voice. Missing brand_id on viral-shorts is a 422, not a queued job.
Adjust parameters like content_format, cinema_preset, audience rating, and media generation toggles.
For drafts, disable generate_videos to get quick script previews. Enable trendy for timely content. Choose cinema presets for specific visual styles.
Submit the pipeline and receive a task_id. Monitor progress in real-time on the Tasks page.
Tasks show percentage progress, current stage, and estimated time remaining. Failed tasks can be retried. Use auto-refresh for hands-free monitoring.
Once complete, browse all generated assets in the Working Directory. Preview videos, read scripts, and check storyboards.
The Working Dir page provides a file browser with previews. Download individual files or the complete output package.
Use the built-in editor or schedule posts for multi-platform publishing.
Schedule to YouTube, TikTok, Instagram, Twitter/X, and more. Add captions, thumbnails, and metadata before publishing.
REST endpoints. Base URL: http://localhost:8001
Specialized AI personas that guide creative direction. Each director has unique capabilities and visual styles.
Director data not available. Connect to the backend to load live data.
Specialized tools for audio, video, and visual content processing.
Agent data not available. Connect to the backend to load live data.